ONLINE CAMPAIGN

For this project I worked together with a small team to create an online campaign. College gave us the assignment to find a company that wanted to do an online campaign but needed a bit of help from us. Our team found a fashion store that was interested to work with us. Their goal was to get more exposure for the website.

For this campaign I designed some visuals for the online advertisements. The first thing I started with was deciding which colors, fonts and which type of pictures we were going to use. I did this to create a consistent campaign. The sheet that I used for this is shown down below. The first advertisement I designed for this campaign was a gif that focused on a watch brand called ikki. I created the gif with Photoshop, and it led people right to the website of the fashion store. We used Google Ads and Facebook Ads to put our advertisements online. We also used Google Analytics to measure our advertisements.

I learned a lot while working on this project. I had never created an online campaign and I had definitely never put a campaign online. So, it was new for me to work with Google and Facebook Ads and Google Analytics. But it was really interesting to see the results and I really enjoyed doing it.