Pour Tous

This is one of my absolute favorite and most recent projects I worked on. I had to design a new logo and corporate identity for my mom and aunts shoe store. They were making some chances in their store and wanted a different look for their brand.

The first thing I did was, creating some different mood boards/style sheets. We discussed them together and then made some chances to put down the vibe we were going for. From there on I could start with designing the logo. For the logo I wanted something different that could be used in different ways. I came up with a design that can be used with a work mark or without the word mark. I also determined the colors, fonts and style of images they can use.

When I was done with designing, I put everything down in a brand book. This way they could always go back to it and check the rules of their corporate identity. Everything I created was made with Illustrator, Photoshop and InDesign. Down below you can check the brand book, logo variations and style sheets that were created for their brand